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Innovative technology in Retail construction

The advances in modern construction are evident. New events and diferent demands have forced us to rethink spaces and the way we build or refurbish them. In this regard, new technology in construction materials has also reached the retail sector.

Despite the sharp increase in online shopping and sales, according to a study published by IBM, 73% of people still prefer physical retail spaces. Therefore, in the retail sector, there is a growing need for technological adoption that adapts to the current circumstances.

Innovative technology in Retail construction - Optima Retail
Innovative technology in Retail construction

The architectural design of retail stores, and indeed everything to be built in the future, will be more or less affected by this global change assumed after the viral pandemic. This also extends to educating consumers on technology matters.

progress in sustainable construction for retail stores

One of the most studied aspects regarding the use of new technology materials for construction in retail stores is climate resilience. The abrupt global changes that are occurring have led to the evolution of construction techniques in this regard.

The use of sustainable materials stands out as a strong option for the construction of new structures or the renovation of existing ones, encompassing elements such as masonry, carpentry, thermal insulation, the use of clean or renewable energy, etc.

Sustainable construction - Optima Retail
Progress in sustainable construction for retail stores

The use of organic materials, various minerals, or silicates applied to the interior or exterior aesthetics of a retail store provides a completely different vision of the spaces while also offering a more enjoyable experience for users.

Some trends in construction and the use of sustainable materials in retail stores include:

  • Reuse and utilization of existing materials: Utilizing bare floors, beams, tiles, or panels can lead to cost reduction and often yield interesting aesthetic results.

  • Recycling of materials such as fiberglass or foam: These can be used as insulation in walls and ceilings.

  • Incorporation of natural plants: Not only do they provide a harmonious environment, but they also improve air quality and regulate internal temperatures.

  • Vertical gardens or green walls: These provide increased oxygen levels and are a solution for what's been termed "sick building syndrome".

  • Use of paint without volatile organic compounds (VOCs): Sustainable alternatives to traditional paints can be biodegradable substances that also prevent moisture on walls.

  • Flooring trends: There's a growing trend towards not replacing original materials like concrete, mosaics, or wood. Recycling old wood or using bamboo has also gained importance.

  • Lighting: LED technology has become the preferred choice for retail spaces, along with a trend towards natural light through open spaces.

construction technology and processes optimization

Thanks to advancements in construction technology, there's now greater control over any project undertaken. Artificial Intelligence and Machine Learning are just two of the many examples of new technologies that have facilitated the completion of numerous projects.

Let's take a walk through these utility advances in the construction industry and their application in improving commercial spaces, of which retail is not exempt.


Building Information Modeling (BIM) It's not a new methodology. Many companies in the construction sector use BIM. This is an immersive technology that allows you to navigate through a building, even if it hasn't been constructed yet.

BIM allows for decision-making regarding materials that achieve sustainable construction. For example, the project's CO2 footprint can be estimated and minimized. This facilitates those involved in design and construction to undertake more environmentally friendly practices.

Building Information Modeling - Optima Retail
Building Information Modeling (BIM)

IA and ML

Artificial Intelligence and Machine Learning are currently used to automatically design homes and other spaces. In the retail sector, they can be used to determine which structural elements and materials are most favorable when constructing.

These systems allow for predictive designs that analyze particular circumstances, such as climate, for example, and generate durable and reliable solutions. They also assist in preventive maintenance of buildings.

3D printing

This innovation is perhaps one of the most utilitarian today. 3D printing can create elements for almost any sector, including retail. Its greatest impact in the construction industry is the provision of materials, as it can be done on-site or off-site.

The advancement of 3D printing is moving towards the production of printed concrete and even tools, accessories, formwork, and more. 3D printing, along with the use of drones, represents the forefront of construction technologies.

3D Printing in construction - Optima Retail
3D Printing

smart spaces and experiential architecture in retail stores

In Spain, consumers agree that physical retail spaces should provide more experience than products. This is supported by the study published in Westfield How We Shop: The Next Decade, with a highly significant figure of 68% of people in favor of this statement.

In this regard, the integration of technology and architecture plays a leading role, providing users with security and experience, away from the commercial aspect that still remains a priority. Companies are strengthening their identity through these substantial improvements and technological adaptations.

Experiential architecture - Optima Retail
Experiential architecture in retail stores

It's not just about decoration, colors, or shapes; home automation technology applied to architecture will foster an experiential environment for consumers, which is quite interesting. Trials that include textures and scents, handling a car or using a product virtually, are the new trends in retail.

At this point, apart from implementing home automation technology, there's the selection of materials that will complement the spaces where users will move, which should create convenient environments that encourage the purchase of products or acquisition of services.

To make it all work, maintenance is the key

Optima Retail: Retail maintenance and repair experts worldwide
Optima Retail: Retail maintenance and repair experts worldwide

Why should you be impatient to have a good maintenance plan?

Because predictive maintenance not only helps you keep your equipment running smoothly, but it also helps you save time and money. Who doesn't want that, right?

With predictive maintenance, you can monitor the status of your equipment in real-time and anticipate potential failures before they occur. This means less downtime, lower maintenance costs, and more efficient production. It's like having a superpower for your Retail!

Optima Retail: Experts in Retail Maintenance and Repairs Worldwide - Ensure worry-free support by providing you with a dedicated Facility Manager who will always be your contact.

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