The reforms carried out in a store can have a significant impact on its design and functionality. By making improvements to the design of a premises, a more attractive environment is often created for customers, which undoubtedly can increase sales.
The impact of reforms on the design is evident in attracting potential customers, enhancing the experience of existing ones, and generating functionality and efficiency by optimizing the use of space and improving many aspects such as lighting systems, shelves, and shop windows.
Asimismo, las reformas colaboran en la adaptación a las necesidades y preferencias de los clientes, permitiendo que la tienda personalice la experiencia de compra haciéndola, incluso, más individualizada y eficaz.
Todo esto puede, por supuesto, redundar en la mejora de la rentabilidad del negocio y contribuye a aumentar la satisfacción del usuario. No obstante, muchas de las reformas pueden tener un coste significativo, tanto en términos económicos como de tiempo, asà como interrumpir las labores de la tienda.
Impact of Reforms on Design: The Perfect Retail Store"
What can make a store cozy? The first impression when arriving at a store is crucial to capture attention and invite the visitor to make a purchase; therefore, the welcoming atmosphere typically depends on the strategy applied in the aesthetics and decoration of the store.
Well-thought-out lighting, shelves, colors, and the proper display of products are undoubtedly a myriad of details that must be fully planned to ensure that the final experience of your retail store's customers is satisfactory.
Achieving a good and impactful design depends on how capable you are of putting yourself in the mind of a consumer, without neglecting the needs of your business. A good balance of these two elements ensures alignment with the results.
I invite you to take note of the impact of reforms on the design that will surely improve your business.
1. Engagement from the First Moment
Sight is the first sense that comes into contact with any reality and provides consumers with 80% of the information in establishments (Gomes, et al., 2013). A visit to a store can and should be a memorable experience. Wanting to buy from the outset is a great achievement, but wanting to come back is even more important.
The goal of reforms in design is to guide consumers' perception of products or services, so that they understand the values and what identifies the store or brand.
2. Comfortable and Precise Spaces
When addressing the layout of various elements and spaces in the design project of your store, the first question to answer is: what do I want to generate in my target audience?
Everything projected must be in line with the proposed business idea. It's necessary to create spaces that generate carefully planned sensations in customers. It's the perfect opportunity to turn the store into a well-thought-out and calculated environment.
Part of the spaces should be designated for store staff. This will also be comfortable, giving an extra boost to work and fostering corporate culture.
3. Include Signage
Sometimes, store labeling and signage are overlooked or undervalued, despite being a necessary element that influences user opinion and criticism. A well-marked route can provide customers with a sense of autonomy in the store, making them feel more secure.
Signage is often positioned high, sometimes hanging from the ceiling, to make spaces less cluttered or crowded. However, many stores integrate these elements very effectively without compromising aesthetics.
4. Retail and Technology
It goes without saying that technology is an essential part of every aspect of individuals' lives today. Stores must continuously adapt and reinvent themselves based on technological advances, which seem to multiply day by day.
In a society that presents itself as interconnected, globalized, and entirely digitalized, the retail sector cannot lag behind. Good advice and the desire to stay up-to-date can determine what is needed in this regard; ultimately, the limits are yours to set.
The Impact of the New: Reasons to Remodel
The quality of a product is fundamental, but in an increasingly competitive market, it's necessary to stand out to position a brand. Nowadays, customers don't just pursue a product; they want to experience something with every purchase.
This experience ensures loyalty, which ultimately is what any business or store seeks. The key to achieving more comprehensive success lies in implementing creativity and innovation in the store's image.
The remodeling of your store demonstrates an attitude of adaptation to the dynamics of social changes. Despite the overwhelming digital era and the digitization of almost everything, the in-store experience still remains, so it's important not to lower your guard when it comes to renovating the store.
There are four good reasons to remodel the store:
It attracts attention by varying the interior design.
It denotes functionality and comfort.
It generates a greater impact on customers.
It keeps the store in line with technology trends.
In a study conducted by Tracey Dagger and Peter Danaher of Monash University in Australia, it was revealed that a 13% increase in customer traffic resulted from the renovations carried out in two test stores.
If your desire is to see increased sales and customer flow, your planning should include periodic remodels with variations that promote renewed and updated environments, allowing for a positive impact on the commercial management of your store.