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Choose the Right Type of Furniture for Your Store

The furniture in a store is a true marketing tool: from the shop windows to the entrance, from the shelves to the checkout counter, each element must be designed to capture the attention of the visitor, build a distinctive identity, and when choosing the right type of furniture for your store, it makes the customer experience a unique purchase


Therefore, aesthetic choices should follow not so much the owner's tastes but those of their target audience, to invite people in and make purchases.



Therefore, aesthetic choices should follow not so much the owner's tastes but those of their target audience, to invite people in and make purchases."
How to choose the right type of furniture

The year 2021 marked a recovery in Spanish industrial activity, especially in the furniture sector. According to data published by the National Institute of Statistics (INE), Spanish industrial production increased by 7.2% in 2021, the largest increase in this indicator since 1994. As for the wood and furniture sector, the country regained the industrial activity lost in 2020.


The dynamics of production and decoration increased significantly. The wood sector grew by 21.6% during 2021, while the furniture sector did so by an average of 20.8%. Only the clothing and textile sector (27.3%) achieved results superior to those of this sector.



Accessories When Choosing the Right Type of Furniture for Your Store



With so much competition nowadays, the easiest way to succeed is to differentiate yourself from others, and the way to do that is by selling a good product and decorating your store correctly. Know which accessories you need to make your store a better place.



Style Coherence


Product image, customer preferences, and store style. These three elements must be connected coherently through the furniture.


For example, choosing wood to display high-tech products will create a significant discrepancy between product and store, communicating a confusing message to potential customers; on the other hand, using this material to sell eco-friendly and organic products will strengthen the characteristics of the offer and satisfy the tastes of your audience.


Product image, customer preferences, and store style. These three elements must be connected coherently through the furniture.
Style Coherence

Since it tends to be an open space with few dividing elements, it is advisable to maintain a consistent style of furniture and colors inside the store, avoiding risky combinations.


Some styles also offer additional advantages: clean lines and the absence of ornamental features of minimalist aesthetics allow products to be displayed in an orderly manner and do not distract the buyer from the products for sale.


Focusing on Storefronts and Entrance


In marketing, as the saying goes, the book is judged by its cover: storefronts and the entrance to a store are the first and most important steps in the purchasing process for a customer. Remember that a neglected environment will discourage potential customers from crossing the threshold.


In marketing, as the saying goes, a book is judged by its cover: storefronts and the entrance to a store are the first and most important steps in the purchasing process for a customer. Remember that a neglected environment will discourage potential customers from crossing the threshold.
Retail Storefronts - Invitation to Enter

In summary, no matter how good your product is, if you sell it in a place that seems unwelcoming! So, it's important to focus on the entrance and furniture of your store.


The furniture used in the shop window, for example, should not only be practical displays: if they are beautiful and precious, this idea will extend to the rest of the store and positively impact the perception of product quality.


Play with Lighting


Lighting is not just a practical necessity; it can be used to create a unique shopping experience for the customer, one they always want to step into.


For example, in a setting with many white and glossy surfaces, many wall and ceiling spotlights can be used to create a very bright and luminous room, suggesting luxury and design immediately.


It can be used to create a unique shopping experience for the customer, where the customer always wants to enter. For example, in an environment with many white and glossy surfaces, many wall and ceiling spotlights can be used to create a very bright and luminous room, suggesting immediately luxury and design.
Retail Lighting: a Practical Necessity and an Attention Grabber

If you don't want as much luxury and design in your store, you can choose to create a more intimate atmosphere by placing pendant lamps in strategic points of the store, playing with the contrast between more or less illuminated areas to highlight the storefronts and the checkout counter, as well as showcasing the best products you have in the store.



The Role of Colors in Modern Furniture



In modern furniture, the emphasis on visual cleanliness also extends to color research: therefore, there is a preference for neutral colors, those that can easily be combined with other tones and, therefore, do not impose themselves on the surrounding environment: white, dark gray, beige, cream, light gray, and black.


However, you should not think that modern furniture promotes an antiseptic and boring vision of the living room: the use of neutral colors is intended as a base on which to insert more decisive and personality-filled color options is a good decision.



In modern furniture, the emphasis on visual cleanliness also extends to chromatic research.
Color Palette for Retail Interiors

Black as a base color is undoubtedly an elegant choice, but also challenging to manage: its predisposition to absorb light risks making the environment oppressive if used in 60% of surfaces, so it is necessary to evaluate both the ability of the other two shades to break it up, and the amount of light, both natural and artificial, that can be introduced to counteract it.


Wood is a separate but very interesting case for modern furniture: its shades usually fall within the spectrum of neutral colors, but at the same time, it brings warmth and energy, enriching the personality of the environment with its materiality.



Finally, 4 useful tips:


In furnishing a store, comfortable seating, decoration, and plants should not be missing, as well as furniture and accessories for product display, all in perfect harmony.


  • Before starting with the furniture selection for your store, think about which style best suits your products, your customers, and your tastes.

  • Select the most important furniture first, i.e., the ones you need to present the merchandise. You can also alternate between different materials and lines.

  • Create a cozy seating area so that your customers can comfortably enjoy, why not, a coffee, or a place where you can showcase the new winter and summer collections you have in your store.

  • Complete the look and choose the right type of furniture for your store with appropriate decorations and accessories: frames, cushions, and plants are never enough!




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